Contextual Design 2nd Edition

Contextual Design 2nd Edition

Contextual Design is a series of techniques that guide cross-functional diverse product teams in how to produce successful products. Core to the practice is a series of working design meetings that are run with principles that ensure that the people work well together. Read this book to learn this world-renowned user-centered design technique and how we use data and structured ways of working together to bring diverse teams to a shared understanding of what to create.

Contextual Design is used by companies and universities worldwide. This new book, Contextual Design 2nd Edition: Design for Life is completely rewritten, covering how we’ve changed Contextual Design, including new techniques for the Cool Concepts and designing for mobile and service platform. Notably it expands descriptions on team formation and principles of working together well.

Finding the Themes in Qualitative Data: The Affinity Diagram

Finding the Themes in Qualitative Data: The Affinity Diagram

The Affinity Diagram is a key tool in organizing qualitative data to see the patterns and themes of the people you interviewed. Often people ask how did we find the dimensions of the @Work Experience Framework. The answer is build an affinity!